Grove & Vae
Grove & Vae is a London-based jewellery brand redefining what it means to indulge in everyday luxury. With a belief that everyone deserves access to timeless, high-quality pieces without the premium markup, the brand crafts each item using precious metals only, including 14K gold vermeil and rhodium-plated sterling silver. This commitment ensures customers enjoy the long-lasting elegance of genuine materials at an accessible price point. Designed for modern, effortless icons, Grove & Vae’s collections offer a curation of classic staples and edgy statement pieces, destined to be go-to favourites for years to come. Seen in British Vogue, ELLE, Glamour, Cosmo, & more
Grove & Vae needed high-quality content that would showcase their products in a way that felt authentic, elevated, and engaging for their audience. Their existing social presence wasn’t delivering the visual impact or consistency required to build recognition and convert followers into loyal customers.
We produced a suite of photography and video content designed to highlight Grove & Vae’s craftsmanship and brand personality. Alongside content production, we shaped a social media marketing strategy to ensure assets were deployed with maximum impact. This included creating campaign rollouts, planning platform-specific edits, and delivering content that could work across both organic and paid channels.
The campaigns gave Grove & Vae a refreshed digital presence with consistent, high-quality visuals that elevated their brand perception. Their content achieved stronger engagement across social channels, drove more meaningful conversations with customers, and laid the foundation for ongoing growth through a clearer brand voice and visual style.
“Working with HYPHN was a turning point for us. The team understood our vision straight away and translated it into content that not only looked beautiful but actually resonated with our audience. Our socials feel alive now, and the engagement we’ve seen since launching the campaigns speaks for itself.”
