Harry Aikines-Aryeetey
Harry Aikines Aryeetey is a British sprinter and world champion athlete who has represented Great Britain on the international stage. Known for his power and charisma on and off the track, Harry has become a familiar face beyond athletics through his appearances on television, including Celebrity MasterChef, Gladiators and most recently Strictly Come Dancing. With a career that bridges elite sport, media and brand partnerships, Harry continues to inspire audiences while building a dynamic presence across sport, entertainment and culture.
Harry Aikines-Aryeetey, a Team GB olympic sprinter and one of the UK’s most recognisable athletes, regularly collaborates with leading global brands including Sky, Volvo, NFL and BoohooMAN. These partnerships required ongoing social media content creation that captured his personality while reflecting the quality and consistency expected by major brands. The challenge was to produce sports content that worked across Instagram, TikTok and other platforms, balancing authenticity with the polish needed for brand campaigns and influencer marketing.
HYPHN acted as Harry’s dedicated content production team, managing photography, video and creative direction for his brand collaborations and event appearances. We produced lifestyle photography and short form social media videos that highlighted both his athletic background and lifestyle presence. Our team captured event coverage, campaign content and brand activations, ensuring each piece of content was visually engaging, platform-ready and aligned with both Harry’s personal brand and the requirements of the companies he partnered with.
The collaboration delivered a library of high quality assets that strengthened Harry’s online presence and provided measurable value for his brand partners. Our sports content production and lifestyle photography boosted engagement across his channels and ensured global brands like Sky, Volvo, NFL and BoohooMAN received professional content optimised for social media campaigns. By providing consistent, brand-ready material, we helped Harry maintain a strong digital profile and extend the impact of his partnerships.
