Minim
Minim is an AI-powered text-to-speech platform developed by The Republic Knowledge Company that transforms written content into rich, authentic audio experiences. Designed to make African stories and news more accessible, Minim uses artificial intelligence to generate lifelike voices that reflect the linguistic and cultural diversity of the continent. By bridging the gap between literacy and access, Minim empowers creators, publishers, and everyday users to experience knowledge through sound, amplifying African narratives in the voices that represent them.
Minim, a new product from The Republic, set out to build an AI-powered platform that makes African stories and news more accessible by transforming written content into audio using real human voices. The challenge was to create a strong, independent brand identity and intuitive user experience that reflected its mission of accessibility, cultural authenticity, and innovation, while distinguishing it from its parent brand, The Republic.
We developed comprehensive brand guidelines and a UI/UX design system that brought Minim’s purpose to life. The brand direction combined symbolism inspired by African communication traditions like sound waves and the rhythmic storytelling of drums with a contemporary, tech-forward aesthetic. On the UX side, we designed a clean, scalable interface in Figma and implemented a Retool dashboard concept to help the team track user activity, content generation, and voice usage in real time.
The result was a cohesive, future-ready identity and product interface that positioned Minim as both a cultural and technological bridge. The brand now communicates its purpose clearly across digital touch points, while the design system and Retool-based admin tools empower the team to manage growth and analytics efficiently as the platform evolves.
"Really enjoyed working with the HYPHN team on this, it was a really smooth process!”
