KiDi
KiDi is a Ghanaian singer, songwriter and producer known for his smooth blend of afrobeats, highlife and contemporary R&B. With chart-topping hits including Say Cheese, Touch It and Enjoyment, he has become one of Africa’s leading musical exports, celebrated for his global sound and magnetic stage presence. His collaborations span local and international stars, and his artistry continues to bridge audiences across continents.
As KiDi prepared to release his single Lomo Lomo featuring Black Sherif and continued work on his upcoming album Where Do We Go From Here, he needed a content team in London who could capture both the immediacy of campaign moments and the depth of his creative process. The goal was to keep fans engaged in real time while building anticipation for the next phase of his music.
HYPHN worked alongside KiDi during his London visits, acting as his dedicated content team. We captured behind the scenes footage from music video shoots, studio sessions and social events, produced lifestyle photography that reflected his personality and style, and created short form reels for Instagram and TikTok. By combining fast turnaround edits with evergreen assets, we supported both the Lomo Lomo rollout and longer term campaigns tied to the upcoming album.
The work gave KiDi a steady stream of authentic, high quality visuals that connected with his audience and reinforced his image. Our content amplified the impact of Lomo Lomo, provided exclusive material from the album sessions, and ensured he left London with a library of assets ready for press, streaming campaigns and social platforms.
"Love them!"
