Ladder Africa
Ladder Africa is a platform empowering young Africans to make smart financial decisions by providing access to financial tools, literacy, and community support. Their mission is to democratise wealth-building for the next generation by helping users take control of their savings, investments, and spending habits.
We partnered with Ladder Africa to create a cohesive visual identity and intuitive digital experience that speaks to their bold, youth-driven mission. Our team developed a comprehensive set of brand guidelines, including logo usage, typography, colour palettes, iconography, and tone of voice, ensuring consistency across all touchpoints.
We also led the UI design for their website, focusing on clarity, trust, and accessibility. The interface was built to reflect Ladder’s fresh, forward-thinking ethos, with intuitive navigation, engaging micro-interactions, and a mobile-first approach—making financial literacy and tools approachable for their core audience. We collaborated closely with their internal development team to ensure a smooth handover and seamless implementation of the design system across the site.
Our collaboration with Ladder Africa resulted in a refined brand identity and a clean, user-friendly digital experience tailored to young Africans navigating financial growth. The new brand guidelines established consistency across all visual and communication areas while the redesigned UI enhanced user trust, accessibility, and engagement. By working closely with their internal development team, we ensured the final product was not only aesthetically strong but technically seamless, empowering Ladder to better connect with their audience and scale their impact in the fintech space.
"Working with HYPHN has been nothing short of an extraordinary and pleasurable experience. I've consistently been impressed by their creativity, taste, and sharp eye for design. They have been consistently professional, timely, proactive, and adaptable to our needs. I truly cannot recommend them enough!"
